Comparative Analysis of Nike and Adidas

Comparative Analysis of Nike and Adidas Adidas is the second largest company who manufactures sporting goods all over the world. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. Then it didnt look back and today it is one of the most successful company in sporting goods. Nike was initially started in 1962 as a blue ribbon sports. The founders of Nike were Bill Bower man and Phil Knight. Nike from its modest start grown as a sporting leader in sporting goods. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Market and Literature Review of Adidas and Nike Market Share and Sales In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . In 2009 the sales percentage of Adidas reported decline in profits. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. While the first quarter of 2010 shows 53 % increase in net income. Target Audience In case of target audience both Adidas and Nike have different target audience globally. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. As Adidas, Nike also focuses on football players under its target audience. Product: Adidas The products of Adidas are divided in to 3 Categories Adidas Performance Sports shoes, perfumes, eye wear Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers Adidas Style Caps , Bags , Belts , Hand Gloves Etc Nike Nike Products Sports Shoes , Sunglasses, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc Price : Adidas There are various Pricing strategies which are followed by Adidas according to its product. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. Nike As compared to Adidas , the price of products of Nike are high. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Nike as brand has high premium , so the price of its products is high than adidas. Place/ Distribution Adidas The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. So for this purpose it opened its shops all around the world. It also focuses on offering total customer service at the place where customer goes to buy its products. In addition to shop, Adidas also gives online buying service. Nike Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Same as Adidas, it also sells its products online. Positioning Adidas Adidas has its own unique brand positioning in the mind of customers. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. NIKE Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Research Method Used and Its Limitation In order to carry out research there were two main methods used Primary and Secondary Research methods. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Sample Size. 30 While to gather secondary data internet, magazines, annual reports of the company, articles were used. Manual Method is used to get output information after analysing data. Time Schedule Total estimated time used to complete this report will be 9 week. Limitations of Primary Data Collection Method 1. The first disadvantage of carrying primary research was difference in response. Each individual has its own view. So it was difficult to generalise the information. 2. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Limitations of Secondary Data Collection Method 1. It was difficult to find data from company s website as sometimes they might not say their weakness. 2. The person who wrote secondary data might be biased. 3. The sample used by a secondary person might be small. Analysis and Discussion Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; Adidas There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. Television Advertisement Analysis of TV ad Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. Outdoor advertisement The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Sponsership And Events In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Nike Nike uses different promotional strategies. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc TV Advertisement For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. It mainly shows its ad during football games. Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Internet Nike uses various online methods in order to promote its products. It has established its own website, where customers can get lots of information about the products and company. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand Billboards and Magazines In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Other than this Nike uses ESPN magazines to promote its product. Key Findings of Survey (Questionnaire); Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly.(Referred To questionnaire) 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about qualit y and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Conclusion Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth.

Literature Review Online Billing System

CDMA BY OKAFOR CHIDUBEM KELVIN 10690152 A SEMINAR REPORT SUBMITTED TO THE DEPARTMENT OF COMPUTER SCIENCE MOSHOOD ABIOLA POLYTECHNIC,ABEOKUTA IN PARTIAL FULFILMENT OF THE AWARD OF NATIONAL DIPLOMA IN COMPUTER SCIENCE NOVEMBER, 2012 CHAPTER 1 1. 0 INTRODUCTION Mobile communications are rapidly becoming more and more necessary for everyday activities. With so many more users to accommodate, more efficient use of bandwidth is a priority among cellular phone system operators. Equally important is the security and reliability of these calls.One solution that has been offered is a CODE DIVISION MULTIPLE ACCESS SYSTEM. CDMA is one method for implementing a multiple access communication system. MULTIPLE ACCESS is a technique where many subscribers or local stations can share the use of the use of a communication channel at the same time or nearly so despite the fact originate from widely different locations. A channel can be thought of as merely a portion of the limited radio resource, which is temporarily allocated for a specific purpose, such as someone’s phone call.A multiple access method is a definition of how the radio spectrum is divided into channels and how the channels are allocated to the many users of the system. Since there are multiple users transmitting over the same channel, a method must be established so that individual users will not disrupt one another. There are essentially three ways to do this. Code Division Multiple Access is a new technology used in wireless communication devices. This technology made its commercial debut in the early nineties.Significant advantage of the CDMA is the fact that unlike other modulation schemes it does not have to allocate part of the frequency for each user. It allocates whole frequency spectrum to each user, distinguishing each signal with the unique pseudo-random sequence. CDMA stands for â€Å"Code Division Multiple Access. † It is a form of spread-spectrum, an advanced digital wireless transmissi on technique. Instead of using frequencies or time slots, as do traditional technologies, it uses mathematical codes to transmit and distinguish between multiple wireless conversations.Its bandwidth is much wider than that required for simple point-to-point communications at the same data rate because it uses noise-like carrier waves to spread the information contained in a signal of interest over a much greater bandwidth. However, because the conversations taking place are distinguished by digital codes, many users can share the same bandwidth simultaneously. We are moving into a new era of communications and information technology. Personal Competitiveness in business in relies more and more on increase personal productivity and responsiveness.Today everybody is on the move and mobile is the only way to keep contact with that person. 1 But now a days peoples want multimedia facilities from their mobile handset. But it requires high data rate, hi efficiency and many more technical things, which are available in third generation. (CDMA) so the CDMA TECHNOLOGY makes existing mobile handset more efficient and attractive. CDMA (3G) mobile devices and services will transform wireless communications into on-line, real-time connectivity. 3G wireless technology will allow an individual to have immediate access to location-specific ervices that offer information on demand. The first generation of mobile phones consisted of the analog models that emerged in the early 1980s. The second generation of digital mobile phones appeared about ten years later along with the first digital mobile networks. During the second generation, the mobile telecommunications industry experienced exponential growth both in terms of subscribers as well as new types of value-added services. Mobile phones are rapidly becoming the preferred means of personal communication, creating the world's largest consumer electronics industry.The rapid and efficient deployment of new wireless data and Inte rnet services has emerged as a critical priority for communications equipment manufacturers. Network components that enable wireless data services are fundamental to the next-generation network infrastructure. Wireless data services are expected to see the same explosive growth in demand that Internet service and wireless voice services have seen in recent years. 1. What is CDMA? Code Division Multiple Access (CDMA) is a digital cellular spread-spectrum modulation technique that implements distributed voice and data networks.CDMA works by converting speech into digital information, which is then transmitted as a radio signal over a wireless network. CDMA does not assign a specific frequency to each user, but the full available spectrum. Each signal is encoded differently using a unique code. This way CDMA enables a large number of users to share the same frequency band at the same time, without interference. The receiving device is instructed to use the code to extract the data out of the received signal. 2 CHAPTER 2 2. 0 LITERATURE REVIEW 2. 1 HistoryThe first generation of cellular systems, which include the AMPS (Advanced Mobile Phone Systems), was introduced in the early 1980s. These systems used analog frequency modulation (FM) and have a frequency division multiple access (FDMA) based media access control (MAC) architecture. Within a few years, market demands and capacity requirements began to grow hitting the practical limitations. These limitations motivated the development of the second generation cellular systems, which improved compatibility and accommodated higher capacity than the first generation systems.These systems use digital modulation and processing techniques. TDMA (Time Division Multiple Access), GSM (Global System for Mobile Communication) and (narrowband) CDMA belong to the second generation systems. CDMA was introduced in 1994, by Qualcomm, Inc. Using direct sequence code division multiple access, it claimed to provide 10 times more ca pacity than analog systems ? far more than TDMA or GSM. Today, CDMA is the basis to the third generation market in the United States and other places in the world. 2. 2 Background A cellular system is called so because it divides the service area into small transmission areas called cells.Each cell contains a base station (BTS), which consists of a transceiver and a receiver in order to connect   to mobile phones in the cell. Each cell is assigned a group of radio channels (frequencies). 3 2. 3 The Cellular Challenge The world's first cellular networks were introduced in the early 1980s, using analog radio transmission technologies such as AMPS (Advanced Mobile Phone System). Within a few years, cellular systems began to hit a capacity ceiling as millions of new subscribers signed up for service, demanding more and more airtime. Dropped calls and network busy signals became common in many areas.To accommodate more traffic within a limited amount of radio spectrum, the industry dev eloped a new set of digital wireless technologies called TDMA (Time Division Multiple Access) and GSM (Global System for Mobile). TDMA and GSM used a time-sharing protocol to provide three to four times more capacity than analog systems. But just as TDMA was being standardized, an even better solution was found in CDMA. 2. 4 Commercial Development The founders of QUALCOMM realized that CDMA technology could be used in commercial cellular communications to make even better use of the radio spectrum than other technologies.They developed the key advances that made CDMA suitable for cellular, then demonstrated a working prototype and began to license the technology to telecom equipment manufacturers. The first CDMA networks were commercially launched in 1995, and provided roughly 10 times more capacity than analog networks – far more than TDMA or GSM. Since then, CDMA has become the fastest-growing of all wireless technologies, with over 100 million subscribers worldwide. In add ition to supporting more traffic, CDMA brings many other benefits to carriers and consumers, including better voice quality, broader coverage and stronger security. CHAPTER 3 3. 0 DISCUSSION 3. 1 Multiple Access Systems A Multiple access system is the technology that specifies the way multiple users can share the same transmission medium. There are three main types of multiple access system, each of which has its own way of sharing the bandwidth:   ? Frequency Division Multiple Access (FDMA) ?  Ã‚  Ã‚  Ã‚   Time Division Multiple Access (TDMA) ?  Ã‚  Ã‚  Ã‚   Code Division Multiple Access (CDMA) FDMA and TDMA are narrowband technologies, and CDMA is wideband. FDMA and TDMA In the FDMA technology, signals from various users are assigned different frequencies.When a frequency channel is assigned to a user, no other user of the same cell or in the neighboring cell can use it at the same time. In the TDMA technology, the information from each user is conveyed in time intervals cal led time slots. A few users using a different time slot might share the same frequency. When all the available time slots in a given frequency are used, a new user connecting to the system must be assigned a time slot on a different frequency. In a way, TDMA is very similar to a computer with only one processor that seems to run multiple processes simultaneously.Only one person is actually using the frequency channel at any given moment, and then has to give up the channel to allow other users to use it. Code division multiple access (CDMA) systems are spread spectrum systems in which the users are able to transmit simultaneously in the same frequency channel and use the entire system's spectrum. 5 2. FREQUENCY DIVISION MULTIPLE ACCESS In this technique, the available bandwidth is split up into non-overlapping frequency bands and these disjoint sub bands of frequency are allocated to the different users on a continuous time basis.In order to reduce interference between users allocat ed adjacent channel bands, channel bands are used to act as buffer zones, as illustrated in figure(1). These guard bands are necessary because of the impossibility of achieving ideal filtering for separating the different users. It could be compared to AM or FM broadcasting radio where each station has a frequency assigned. 3. 3 TIME DIVISION MULTIPLE ACCESS In this technique, each user is allocated the full spectral occupancy of The channel, but only for a short duration of time called time slot.Buffers zones are in the form of guard times are inserted between the assigned time slots. This is done to reduce interference between users by allowing for time uncertainty that arises due to system imperfections, especially in synchronization scheme. 3. 4 CODE DIVISION MULTIPLE ACCESS The above drawbacks are overcome in this third technique in which the users are spread across both frequency and time in the same Channel. This is a hybrid combination of FDMA and TDMA. For example, frequenc y hopping may be employed to ensure during each successive time slot, the frequency bands assigned to the users are recorded in random manner.During time slot 1, user 1 occupies frequency band 1, user 2 occupies frequency band 2, user 3 occupies band 3 and so on. During time slot 2, user 1 hops to frequency band 3, user 2 hops to band 1, user 3 hops to band 2, and so on. An important advantage of CDMA over FDMA and TDMA is that it can provide for secure communication. 6 3. 5 Generating the CDMA signal In the CDMA technique the signal transmissions among the multiple users completely overlap in both time and frequency. The separation between the users is made by assigning each user a unique code.Generally, CDMA converts analog voice signal to a digital signal, encodes the digital signals, and separates voice and control data into data streams called channels. Generating a CDMA signal is a five steps process: The first step is analog to digital conversion or A/D. The incoming voice si gnal is an analog signal meaning that it is changing constantly, taking on all possible values of amplitude range. The CDMA uses a digital signal for its further manipulations. That digital signal is characterized by discrete states. In that step the analog voice signal is quantized to form a digital signal consists of a few levels.The second step is voice coding or Vocoding. Voice encoding is the process of compressing the audio into as small a stream of bits as possible. The vocoder takes advantage of the pauses in speech to accomplish maximum compression. The Vocoder’s rate must be variable to fit the rate of the user’s speech activity. The third step is encoding and interleaving. This step purpose is to reduce the errors when receiving the signal. Interleaving is a method of reducing the effects of burst errors and recovering lost bits. The symbols are interleaved such that originally neighboring symbols will be transmitted far away from each other.In addition to t hat, the various encoding methods add redundancy to the signals to help the recovery of information at the receiver in case of errors. The forth step is channelizing. The signal of each user if further encoded to create a separation between different users. A unique identification code is given to each user and the signals of all users are transmitted together, sharing the same frequency and time. The CDMA receiver decodes the signal by multiplying it by a decoding sequence of the desired user. 7 Two common codes types are Walsh code and PN (pseudo random noise) code: The Walsh code is used for forward CDMA channel (e. . cell to mobile direction of communication). Walsh codes are orthogonal, meaning that the code of each user can be decoded at the receiver only by using the same Walsh code used to transmit the signal. The PN code is used for reverse CDMA channel (e. g. mobile to cell direction of communication). A series of digital signals 0? s and 1? s goes into an antipodal mappin g device to produce bit stream of negative and positive 1? s. Each user signal is then multiplied by the PN code series. At this moment the signals occupy a wide frequencies spectrum. The PN sequence rate is much higher than that of the original signal. It is enerated in a deterministic manner, and is repetitive. However there are about 4. 4 trillion combinations of this code, and for practical purposes we may assume that this sequence is truly random. The data signal and the PN sequence can be described mathematically as follows: The data signal b(t) is expressed as [pic] Where – [pic]  is an independent identically distributed random variable representing the i-th data bit. [pic]  is a unit rectangular pulse given by   [pic]  = 1 for 0 ? t ? T and zero otherwise. T is the data bit duration. The data signal b(t) is spread using the PN sequence a(t). This PN sequence is expressed as [pic] Where pic]  is the j-th chip of the periodic PN sequence. [pic]  is a unit r ectangular pulse duration TC. The sequence a(t) is a binary sequence like b(t), but at a much higher rate as mentioned before. 8 The fifth step is digital to radio frequency (RF) conversion. The stream of bits should be somehow delivered from one end to the other. The RF is a method of carrying the information through the air Digital data signals are combined into one signal and converted to a RF signal for that transmission process. Returning to mathematical representation: The spread data is modulated by the carrier at frequency wc radians/s, phase q and power P.The transmitted signal s(t) is then expressed as [pic] 9 3. 6ADVANTAGES ? INCRESED VOICE CAPACITY: Voice is the major source of traffic and revenue for wireless operators, but packet data will emerge in coming years as an important source of incremental revenue. CDMA2000 delivers the highest voice capacity and packet data throughput using the least amount of spectrum for the lowest cost. ? HIGHER DATA THROUGHPUT: Today's c ommercial CDMA2000 1X networks (phase 1) support a peak data rate of 153. 6 kbps. CDMA2000 1xEV-DO, commercial in Korea, enables peak rates of up to 2. 4 Mbps and CDMA2000 1xEV-DV will be capable of delivering data of 3. 9 Mbps. ? INCREASED BATTERY LIFE: CDMA2000 significantly enhances battery performance. Benefits include: †¢ Quick paging channel operation ? Improved reverse link performance ? New common channel structure and operation ? Reverse link gated transmission ? TRANSMIT DIVERSITY: Transmit diversity consists of de-multiplexing and modulating data into two orthogonal signals, each of them transmitted from a different antenna at the same frequency. The two orthogonal signals are generated using either Orthogonal Transmit Diversity (OTD) or Space-Time Spreading (STS).The receiver reconstructs the original signal using the diversity signals, thus taking advantage of the additional space and/or frequency diversity. DISADVANTAGES 1. Multi-user interference or multiple acce ss interference(MAI) 2. Multi-path fading 3. near- for problem 10 CHAPTER 4 CONCLUSION CDMA is radically a new concept in wireless communication. It has gained widespread international acceptance by cellular radio system operators as an upgrade that will dramatically increase both their systems capacity and the service quality.Moreover it spread spectrum technology is both more secure , less probable to intercept and jam, highly private and offer higher transmission quality than TDMA because of its increase resistance to multipath distortion . The principle type of CDMA systems are direct sequence CDMA, frequency hopping CDMA and multicarrier CDMA. The major problem in CDMA is the multiple Access interference (MAI) which arises due the deviation of the spreading codes from perfect orthogonally.Capacity of CDMA is interference limited . the obvious way to increase capacity of the CDMA is to reduce the level of interference. This is achieved by reducing cross correlation, power contro l and with antenna arrays. 11 REFERENCE Reference Books:- †¢ Simon Haykins –Communication Systems-John Willy & Sons , Fourth edition †¢ CDMA TECHNIQUES FOR THIRD GENERATION MOBILE SYSTEM by Francis Swarts ,PETER Van Rooyan , Ian Opperman & Michael P. Loyyer Reference Websites:- †¢ http://www. telecomresearch. com 12

The Importance of Free Essay Samples Writing

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The Music Of Grunge Music - 1045 Words

Grunge Music Grunge music was one of the most popular genres in the 1990’s, bringing a new style of rock with gritty distortion and new styles of hair and clothing. One band some may know that was a popular grunge band in the 90’s was Nirvana, which consisted of lead singer and guitarist Kurt Cobain, drummer Dave Grohl, and bassist Krist Novoselic. This band was most popular for their hit album â€Å"Nevermind†. â€Å"One of their most popular songs on this album, ‘Smells Like Teen Spirit’, has been and always will be a rebellion anthem for adolescents, empowering them. This message and it’s meaning make this one of the most popular songs by this band to date.† â€Å"Another popular grunge band from the 90’s, Soundgarden, is infamous for their album, â€Å"Supermassive Black Hole†, which included the hit â€Å"Black Hole Sun†. This band included members singer Chris Cornell, drummer Matt Cameron (before going to Pearl Jam), lead guitarist Kim Thayil, and bassist Hiro Yamamoto.† However, grunge music was not appreciated by everyone. Most adults or elders at that time thought it was too loud, or that it was devilish music. Even metal and rock bands disapproved of grunge, including some bands that helped build the genre’s popularity. Grunge bands fought for popularity, which made matters worse. Nirvana’s late frontman, Kurt Cobain, made a cruel statement about Pearl Jam in an interview. He hated the band with a passion. Not because of their popularity, but the style of theirShow MoreRelatedComparison Between Metal and Grunge Music Essay461 Words   |  2 PagesThe musical genres for metal and grunge are often mistaken for the same genre. Many people make this mistake because the two are often loud, and the person listening to it does not give the music a chance to show its differences. Nevertheless, the two genres of music have some similarities, but also several important differences. One similarity that the two genres share is their guitar tones. Both of these genres use extreme amounts of distortion in their guitar playing. Both also have the highRead MoreGrunge: The Musical Revolution that Changed America Essay examples766 Words   |  4 PagesGRUNGE: AN INTRODUCTION Music in America in the late 1980s saw a revolution in the form of a whole new genre, which would later be known as ‘grunge’. It is perhaps one of America’s most notable contributions to the music world. Grunge originated in Seattle and spread through the United States over the 1990s. It also influenced the international music scene, inspiring artists, and creating a huge world-wide fan base. The music was inspired by punk rock, but had more edgy riffs coupled with emotiveRead MoreThe Correlation Of Commercial Success And True Artistry1538 Words   |  7 Pagesin the light of mainstream music. Mainstream music has been given a negative connotation due to the supposed lack of originality of the artists. Repetitive chord progressions and meaningless lyrics compose the majority of â€Å"mainstream music,† making each song sound like the next . Despite these patterns in music, artists still ventured outside of what was societally normal and created music that was unheard of. Despite the potential risks in being an individual in the music industry, several groupsRead MoreEssay on Kurt Cobain1664 Words   |  7 Pageswas full of happiness. Kurt received nothing but kisses and hugs as a child, was as if the Cobains focused on affection, the familys main philosophy (Gracie 7). Aside from his relationship with his parents; however, came his association with music Ââ€" the two components which formed Kurts personality. Since the age of two, his Aunt Mari began, hes been singingÂ…He would sing the Beatles songs like Hey JudeÂ…He had a lot of charisma at a young age. Kurt received his first percussion instrumentRead More1990s were the Decade of Superiority1289 Words   |  5 Pages 1990’s, the decade of superiority The 1990’s was a decade of great advancement and achievements. The music, technology and the way technology was used advanced and changed how everything is to this day. If the achievements of the 1990â₠¬â„¢s never happened we wouldn’t be where we are in society to this day. Looking back at the 90’s, its far superior over any other decade because of the great music, the amazing invention of the internet and creation of Google that were all familiar with. In OctoberRead MoreSong From The One And Only Grunge Rock Group Nirvana1364 Words   |  6 Pagesand only grunge rock group Nirvana. These lyrics can mean many things but it is all about a person’s interpretation. One interpretation though, that can single out one of the most important concepts of the grunge era, is â€Å"to be yourself†. In the grunge crowd, in their following, there is supposed to be no judgment. You can â€Å"come as you are, as a friend, as an enemy† as you want to be. This concept hit home for a lot of young kids in the 90’s. They felt like they connected to this music, especiallyRead MoreAnalysis Of Michael Jackson s The Rock Band Nirvana s Sophomore Album1680 Words   |  7 PagesJackson’s Dangerous fell from the number one spot on the Billboard music charts, replaced by grunge rock band Nirvana’s sophomore album, Nevermind, bringing alternative rock to mainstream and commercial success. Nirvana had started out in S eattle’s underground music scene and consisted of lead singer and songwriter Kurt Cobain, bassist Krist Novoselic and drummer Dave Grohl. Their sound was a subgenre of alternative rock known as grunge, a combination of punk rock and heavy metal characterized by heavyRead MoreRock And Roll : An Ongoing Process900 Words   |  4 PagesThe Beatles were a big game changer in the 1960s as everyone likes to use the term revolutionary to describe what happened with music. The beatles were even guilty of being traditional rock and roll as they played the standard instrumentation. They soon developed their sound and make noise featured into their songs. The beatles were interesting for their poppy and dazed music. They had an immense amount of styles they used for each album and sometimes individual songs. I think the varitues of the beatlesRead MoreThe Impact Of Pop Culture On The Music Industry1720 Words   |  7 Pageswas a stepping ground for the development of society as it is today. Through television, music, art and technology American social structures experienced huge changes. Gone were the days of the Huxtables where nuclear families displayed perfect, well put together families. 80’s music once filled with electric synthesizers and singers professing their love for their partners evolved into Hip Hop and Grunge music that discussed the grittiness of real life and the human struggle most people actuallyRead MoreEssay about The History of Rock1004 Words   |  5 Pages As one of the most popular music genres, rock music has grown and expanded to incorporate many styles throughout the years. A rock band usually consists of a vocalist, an acoustic drum kit played with a strong beat, usually a back beat, and features electric and acoustic guitars. From its beginnings in the late 1950s and early 1960s until the present day, rock has changed styles seemingly every decade as new bands become popular because of their unique style of music. Throughout the years rock has

Feminism And The World Of The 2016 Election - 884 Words

Feminism and Intersectionality are at the forefront of the 2016 election. While feminism is still viewed in somewhat limited terms of promoting the equality and status of women, Intersectionality is defined in much broader language, as the interconnection of race, gender, ability, and class in the social world. Moreover, all of these intersecting categories overlap and cannot be separated. Thus, the traditional view of feminism, that promotes the equality of women first and foremost, is often pitted against Intersectionality, that gives equal credence to other factors, such as race, economics, etc. These seemingly opposing views have never been more apparent than during the nomination for the 2016 Democratic candidate. The two nominees, Hilary Clinton and Bernie Sanders, epitomize the changing views on feminism and the advent of Intersectionality. More specifically, Secretary Clinton is collecting votes from the traditional feminists, while Senator Bernie Sanders is viewed as the o ne and only candidate who supports the interests of Intersectionality. This has demonstrated a tremendous schism in the feminist movement and even positioned Clinton supporters against Sander’s followers. Moreover, it has also caused women to question the legitimacy of each other’s views of feminism, with claims that Hilary is the only viable candidate for a true feminist. However, this limited perspective blindly assumes that women are going to vote based solely on the sex of the candidate,Show MoreRelatedWomen s Role For Women1343 Words   |  6 PagesThe debate about equality for both genders has dominated the media over the years, from the times of feminism (the 1980s) to post feminism (Hokowhitu). In politics, the belief about masculinity is still a major issue that has been discussed over the years. Women fight to receive equal treatment in leadership and representation at the governments’ top positions. This paper focuses on 2016 elections in the United States which became the topic of discussion across media platforms. Most people felt thatRead MoreFeminism : A Feminist Perspective1667 Words   |  7 PagesModern Feminism Before we begin, I want you to create a picture in your head. You read that there is going to be a feminist rally in your local city this afternoon. What does your mind picture? Lots of pink I’m sure. Who is there? Why, a bunch of women, of course! And what could they possibly want this time? I’ll let you keep that one to yourself. We all know that in today’s world, feminism is often seen as a joke. Just a bunch of white women prancing around with signs expressing their angst forRead MoreFeminism Of A Post Feminist Period Essay1692 Words   |  7 Pagespost-feminist period in which gender is no longer a major barrier to equity. The paper will utilise feminism theory through use of article to create an argument to support this debate. It will also incorporate some compelling case justifying the researcher’s position. †¢ Identification of the issue (background information) Post Feminism simply can be referred to as the way of moving to the next step after feminism which is an absolute need for equality of man and woman that based on gender equality. ExampleRead MoreDonald Trump s Presidential Election Essay1361 Words   |  6 PagesDonald’s Trump’s victory in the 2016 election is very complex. The political mishaps that have occurred since JFK’s presidency reshaped the American psyche of who the president should be. This chain of dissatisfaction with the federal government led the American people to hope for a president who is honest, free of corruption, and supportive of the middle class. Trump recognized the American need for a new kind of president and took on a persona that perfectly exemplified this. The Trump MythologyRead MoreWomen And The Presidency : Ending The Misogyny1730 Words   |  7 PagesSupreme Court (â€Å"Women Presidential†). The 19th century was the most misogynic time for women to run for president si nce women did not have the right to vote. Because women did not have voting rights, Woodhull and Lockwood did not win their respected elections. It was during the 20th century when women were starting to be taken seriously, starting with the 19th Amendment to the United States Constitution being passed. The amendment states that â€Å"The right of citizens of the United States to vote shallRead MoreWomen During The Civil War Essay1540 Words   |  7 Pagesâ€Å"Objects† with Objectives Once upon a time in a world dominated by men, women had been forced to comply with society s blinding notion that they were pieces of property meant to play the domesticated role of a dutiful housewife. This was true up until the late 1840s when women began to realize their worth was so much more than a floor-moping, dinner-making, stain-bleaching slave to six children and an ungrateful husband. That may sound rash and some situations may have been different, but beforeRead MoreWomen During The Civil War Essay1537 Words   |  7 PagesOnce upon a time in a world dominated by men, women had been forced to comply with society s blinding notion that they were pieces of property meant to play the domesticated role of a dutiful housewife. This was true up until the late 1840s when women began to realize their worth was so much more than a floor-moping, dinner-making, stain-bleaching slave to six children and an ungrateful husband. That may sound rash and some situations may have been dif ferent, but before the civil war these womenRead MoreWomen s Rights Of Women Essay1365 Words   |  6 Pagesthe majority their face. There are even countries who stone women for being unfaithful to their husbands. This does not happen to men. Considering this information, does feminism really effect men? These women have fathers, husbands, and brothers. If we can somehow convince our own fathers, husbands, and brothers that feminism is not just a bad word, maybe it would lead the way to worldwide gender equality. It is imperative for our children s future that we continue the feminist movement. To achieveRead MoreGender Inequality Within The United States1531 Words   |  7 Pagesbeing shared more equally in workspace due to the feminism movements and higher literacy level of women, but there are still gender inequality existing in our society. Feminism movements have a significant effect on western society, including the equal access to employment opportunities and freedom to do whatever they want. From the second wave feminism, feminists attempted to change and eased the obstacles that women face in workplace Feminism movements also allowed women to expand their careersRead MoreWomen s Rights And Equality1020 Words   |  5 Pagesâ€Å"Who run the world? Girls,† is an iconic lyric from Beyonce s â€Å"Run the World,† and may give the impression that women have been dominating the world, just like men. What a listener will not hear in â€Å"Run the World† is how long it took and how much effort it took just to give women the slight feeling of equality that they have today. The rights women have now would not be in place without the feminist movement, starting in the 1960s. In the 60s, women began to take action, believing that the phrase

Negligence Paper Free Essays

Negligence Paper Ann Fairvalley University of Phoenix HCS/ 478 Negligence Paper Imagine waking up in the recovery room from being sedated for a procedure in which one of your limbs has been amputated. While in recovery you are in and out of consciousness. Finally after being in recovery for 2 hours you are taken to a step down unit to recover and receive teaching and therapy. We will write a custom essay sample on Negligence Paper or any similar topic only for you Order Now After getting settled into bed you gets the guts to throw back you sheets and take a look where there was once a left leg. To your horror your left leg is there and your right leg is not! â€Å"The Joint Commission considers wrong site surgery to be a sentinel events which is defined as â€Å"an unexpected occurrence involving death or serious physical or psychological injury, or the risk thereof. Serious injury specifically includes loss of limb or function† (Dillon. 2008. ). † This was an all too familiar of a situation for one Mr. Joseph Benson a 62-year-old diabetic with circulation problems that required a leg amputation. In this paper I plan to explore the legal implications in regards to the differences between negligence, gross negligence and malpractice. I will also explore some rational as to why union problems and/or nursing shortages could have been the cause of this disaster. Lastly I will describe the importance of documentation in regards to potential negligence as if I was the nurse involved with Mr. Benson’s care. I will briefly describe my ethical principles, which would guide this practice and how I would document the case to satisfy ethical and legal requirements. Negligence as defined by Black’s Law Dictionary (1979) and the Joint Commission on Accreditation of Healthcare Organizations (JCAHO, 2002) is the â€Å"failure to use such care as a reasonably prudent and careful person would use under similar circumstances. † It is the predominant theory of liability in medical malpractice litigation (King, 1986) (Weld. Garmon. Bibb. 2009. ). † During my experience as a surgical nurse working in Obstetrics we used checklists and timeouts to make sure that we followed hospital protocols during our procedures. The checklists were in place to make sure procedures and paperwork was completed in an orderly and prudent manner. We could not continue onto the next step in the checklists until it was crosschecked by another licensed nurse or physician. This was put in place to ensure the patient’s well being and safety was addressed at each step in the checklist. Each one of the JACHO accredited hospitals has a similar checklist in place to ensure the patient’s wellbeing and safety. By having timeouts and checklists this could possibly prevent negligence. Gross negligence means, â€Å"reckless indifference to or a deliberate disregard of the whole body of stockholders† or actions which are â€Å"without the bounds of Reason (Sharfman. 2006. ). † One example of gross negligence would be giving a patient a higher dose of a narcotic instead of wasting the unused portion in order to keep the patient quiet and sleeping during a hectic shift. This nurse would have made a con scious decision to heavily sedate her patient against doctor’s orders, which would constitute gross negligence on the part of this nurse in this situation. In the case of Mr. Benson I think the physician could have been found guilty of gross negligence. If the doctor in this case would have followed timeouts and checklists the wrong procedure could have been avoided. â€Å"Barron’s Law Dictionary (1991) defines malpractice as a professional’s improper or immoral conduct in the performance of duties, either intentionally, through carelessness, or through ignorance (Weld. Garmon. Bibb. 2009. ). † The physician in this case could also be found guilty of malpractice. His neglect of professional duty comes in question as to the welfare of Mr. Benson. Did the physician show a lapse of judgment in his conduct during the time prior to the actual surgery by not following the procedures and protocols? It was not documented in the article as to the physician’s demeanor or conduct during the actual procedure. I do not have a written account of the scrub nurses or other Operating Room staff testimony as to what actually happened in this Operating Room. It would be speculation on my part to assume the worst of the physician without having all the details before me. I choose to agree with the patient. Mr. Benson was orrified at the outcome of his procedure. I would not matter to me whether the Neighborhood Hospital had nursing shortages or problems with the unions all I would be concerned with is how could this happen and what is the hospital going to do about this mishap. I would contact an attorney who specializes in Malpractice litigation and see what my options were as far as litigation against the hospital and also the physician. I would research about sentinel events and JACHO regulations which could further my case against the hospital and physicians who were involved. It is very important to document each and every step and to narrate in written form what happens while the patients are under your care. In the day-to-day world of nursing we have a saying â€Å"If it wasn’t documented it never happened. † I have never forgotten these words. It made a resounding impression on my professional nursing practice. Good, bad or ugly I document what actually happens during my shift and my care of my patients. At times, this includes having to document physicians demeanors, actions or lack of. I have had to document that I made several attempts to reach a physician by phone and left messages on his answering service and voicemails in which he did not return phone calls in a timely manner. It can be very frustrating as a professional nurse when this situation occurs as you are put in a place in which you are against a rock and a hard place. Nonetheless, you have to document to protect yourself and your patients. In conclusion I have defined negligence, gross negligence and malpractice. I have given personal stories of how these terms applied to what I have seen in my professional nursing career. I agreed with Mr. Benson and his position and did not agree with the rationale of the Neighborhood Hospital for the injustice, which happened to Mr. Benson. Lastly I described the importance of documentation in the role of a nursing professional. I would hope that the next time I need a surgery or a minor procedure that I can trust my hospital and the staff to perform as they should, this would include following hospital procedure and protocols as well as follow there professional standards correctly. References Dillon, K. (2008). Time out: an analysis. AORN Journal, 88(3), 437. Retrieved from EBSCOhost. Sharfman, B. S. (2006). Being Informed Does Matter: Fine Tuning Gross Negligence Twenty Plus Years After Van Gorkom. Business Lawyer, 62(1), 135-160. Retrieved from EBSCOhost. Weld, K. , Garmon Bibb, S. (2009). Concept analysis: malpractice and modern-day nursing practice. Nursing Forum, 44(1), 2-10. Retrieved from EBSCOhost. How to cite Negligence Paper, Essay examples

Future Global Energy Production and Infrastructure Report

Question: Write about the Future Global Energy Production and Infrastructure Report. Answer: Introduction The energy availability is the essential and significant quality determinant of life in the settlements among human beings (Acar and Dincer 2014). Numerous countries especially the oil-importing developing countries have been affected seriously by energys high cost that has implemented the widespread balance of the difficulties of payment (Chu and Majumdar 2012). However, both the urban and rural areas have been affected adversely by current changing economics of energy, the associated issues of energy supply and the force of impact (McGlade and Ekins 2015). The environmental movement has provided a significant emphasis on the sustainability of the development as well as use of energy. The muscle power of animals and human beings was the first application of human energy and the food chain was the energy system in use (Ellabban, Abu-Rub and Blaabjerg 2014). Human beings have designed the energy systems with the objective of implementing most work, which is possible with the minimum a mount of human effort for generating the energy (Scheer 2013). The discoveries and the inventions of the Industrial revolution propelled the quest for more powerful energy sources. A seemingly inexhaustible and a large reliable energy source because essential for the transportation and industrial uses (Lesage and Van de Graaf 2016). Since the 16th century, human beings are making several innovations in energy production in association with the trends, demands and the growth in society (Ieropoulos, Greenman and Melhuish 2012). Thus, this study mainly focuses on the implementation of the analysis of energy sustainable factors. On the other hand, this study also focuses to speculate over the future challenges. How the needs and the production of energy would change in the coming centuries and decades are also aimed to be discussed in this report. Objective This study is aimed on the examination of the factors, which are related to the generation of energy for the commercial, global as well as the urban utilization. Therefore, in order to accomplish the major aim of this report, there could be few objectives of this report. These are as follows: To examine the factors associated with the generation of energy for the global, commercial and urban use To identify the global, rural and urban energy requirements To speculate over the future consequences as well as the challenges in regards to the energy generation factors in the urban and the rural areas over the world To examine the production of energy with respect to the rural or urban infrastructure, commercial use, individual use as well as the expansive factors. To identify the factors, which are critical to the future and the current challenges To address the challenges for meeting the sustainable needs in future Energy Sustainability Factors Brief History of Energy Development The mission for the more potential sources of energy was driven by the discoveries as well as the inventions of the industrial revolution (Acar and Dincer 2014). The requirement for the large quantities of transportable, dependable and accessible energy encouraged the energy sources exploration. The inventions associated with the industrial revolution given the equipment towards the further mine or drill the already visible deposits of oil and coal (Scheer 2013). The steam power was invented as well as implemented in the 1600s in conjunction with the coal mining for helping the pump water out of the mines (Holmberg, Andersson and Erdemir 2012). On the other hand, an improvised version of the steam engine was built as well as designed by James Watt in 1763. Therefore, the sun was also studied as the source of energy in the 18th century. Moreover, Alexander Becquerel invented that an electric current could be generated while the certain elements were exposed to light in 1839 (Moriarty and Honnery 2012). Therefore, the wind energy was also implemented on a wide scale in the US as the source of energy for the railroad stations and farms. During the 20th century the energy technologies have been developed in a very rapid manner (Chu and Majumdar 2012). The crude oil as well as its products had become an essential component of the economy of industries by the early part of the 20th century. Diversity of Energy Production In todays world, the energy diversity has helped in terms of balancing the costs, risks as well as the benefits in association with the production of electricity or another energy system (Lund et al. 2014). Maintaining or managing a diverse fuel supply or implementing or using the renewable sources for supplying energy can easily protect the consumers from the potential price volatility as well as the issues in regards to the environment sustainability (Darling and You 2013). In recent days, the solar as well as the wind energy generate a growing share of the electricity all over the world (Scheer 2013). People are relying more on the renewable energy sources in rural, urban as well as the global areas (Holmberg, Andersson and Erdemir 2012). On the other hand, it must be stated that the renewable energy systems are being utilized increasingly for the generation of electricity, either at the decentralized system at small scale with the capacity in the medium scale or the kW systems (S cheer 2013). Utilization of Energy Diversity in the Global World Diversity is a important as well as significant factor for the development of the energy systems (Scheer 2013). The energy diversity is very important in terms of providing the facility of power supply at the businesses as well as the homes of people all over the world (Ieropoulos, Greenman and Melhuish 2012). Therefore, it can also be stated that energy diversity is the most crucial factor for the world power consumption. The World energy consumption is the entire energy, which is used by all the human civilization (Ellabban, Abu-Rub and Blaabjerg 2014). The supply of energy has accomplished most of the needs of people all around the world. In the rural, urban as well as the global world, the energy supply has become mandatory. Thus, maintaining diversity while supplying energy is the pivotal point in order to effectively meet the need of people in the rural, urban as well as global areas all over the world (Lesage and Van de Graaf 2016). Energy diversity has evolved in order to cha nge the demands of the people who are living in the urban areas (Chu and Majumdar 2012). Along with that, energy diversity and the development of energy supply system have played the significant roles in order to make several important and popular technical innovations such as increment in the number of the electronic devices, electric cars, and many other inventions (Moriarty and Honnery 2012). On the other hand, the energy diversity can also play significant role in order to resolve the significant environmental issues of energy systems like peak oil production, global warming, and green house gas emission as well as the other issues. Challenges of Energy System The environmental sustainability is the major concern of the energy generation for all the urban, rural as well as the global areas all over the world. The major, especially the epic challenge of the 21st century is filling the gap between the demand with the clean, inexpensive and reliable energy as well as the energy supply (Holmberg, Andersson and Erdemir 2012). The environmental impact of the energy industry has become the major concern for people in the rural, urban and the global areas all over the world (Scheer 2013). The fossil fuel consumption has resulted in the climate change as well as the global warming (Srirangan et al. 2012). The electricity supply through the non-renewable sources can lead to the vulnerability of the decrement of the sources on the earth. However, the rapid advancement in the technologies can achieve the transition of the waste and water management and energy generation and food production to the energy usage and environmental practice utilizing the m ethods industrial and systems ecology (Darling and You 2013). Climate change, bio-fuel use, fossil fuel, electricity generation, wind power generation and the nuclear power generation are the major issues with energy generations which can create significant impacts over the urban, rural and the global systems (Acar and Dincer 2014). On the other hand, as per the governance and the legislative issues of the energy sustainability, it can be stated that the governments of many developing countries have failed to implement the proper rules and regulations in order to mitigate the environmental issues of energy production (McGlade and Ekins 2015). The usage of the renewable sources of energy has become the most important agenda for all over the world (Moriarty and Honnery 2012). However, the governments of several countries have failed to properly concentrate on the enhancement of the usage of these energy sources by implementing strict and effective rules and regulations (Lesage and Van de Graaf 2016). Therefore, it is the most important concern for people to think about and implementation of the mitigation technique to mitigate the issues with the energy sustainability. Summary This report has provided a brief background regarding global energy production before the beginning of the execution of the study. This study has also identified all the objectives which are very important to be accomplished by the entire analysis depicted in this report. On the other hand, in the energy sustainability factor section, a brief history of the global energy production has been portrayed. On the other hand, this section has also provided the crucial idea regarding the utilization of energy diversity along with the explanation of the energy diversity in the global world incorporating rural, urban and the global places over the world. Apart from that, this section has also identified as well as portrayed the challenges of energy system. Most importantly, this report has also shed light on all the recommending strategies to resolve the issues with energy sustainability in association with the global energy production. Conclusion and Recommendations Conclusion After conducting the entire study, it can be stated that the urban, rural as well as the global areas all over the world are the major areas that have to face the positive and the negative impacts of the environmental sustainability the most. This study has successfully portrayed this particular fact with the sound analysis of the issues of the environmental sustainability. Along with that, this study has also successfully incorporated all the factors of the energy sustainability. On the other hand, it must be stated after the completion of the report that the government of different developing countries over the global world should follow all the recommendations or the mitigation techniques provided in the below subsection. The government of the countries can significantly play a crucial role in order to mitigate the environmental impact of the systems by implementing the suitable and effective legislations. Recommendations There can be few significant ways or the techniques through which the issues and the negative environmental impacts associated with the energy generation over the urban, rural as well as the global areas around the globe can be resolved. Energy Conservation This particular effort should be implemented as it can reduce the issues with the consumption of energy. It can be achieved with the help of the enhanced use of the efficient energy, in association with the decreased consumption of energy and minimized consumption from the sources of conventional energy. It can lead to the enhanced human comfort, personal security, national security, environmental quality as well as financial capital. The organizations and the individuals those are energys direct consumers select for conserving energy for reducing the costs of energy and promote the economic security over the rural and urban areas. Energy Policy It should be the manner in that a provided entity often government entity has made the decision for addressing the energy development energy incorporating energy consumption, distribution and production. The energy policy attributes may incorporate the international treaties, legislation, investment incentives and guideline for the taxation, conservation of energy and other techniques of public policy. References Acar, C. and Dincer, I., 2014. Comparative assessment of hydrogen production methods from renewable and non-renewable sources.International journal of hydrogen energy,39(1), pp.1-12. Bose, B.K., 2013. Global energy scenario and impact of power electronics in 21st century.IEEE Transactions on Industrial Electronics,60(7), pp.2638-2651. Chu, S. and Majumdar, A., 2012. Opportunities and challenges for a sustainable energy future.nature,488(7411), pp.294-303. Coady, D.P., Parry, I., Sears, L. and Shang, B., 2015. How large are global energy subsidies?. Darling, S.B. and You, F., 2013. The case for organic photovoltaics.Rsc Advances,3(39), pp.17633-17648. Ellabban, O., Abu-Rub, H. and Blaabjerg, F., 2014. Renewable energy resources: Current status, future prospects and their enabling technology.Renewable and Sustainable Energy Reviews,39, pp.748-764. Holmberg, K., Andersson, P. and Erdemir, A., 2012. Global energy consumption due to friction in passenger cars.Tribology International,47, pp.221-234. Ieropoulos, I., Greenman, J. and Melhuish, C., 2012. Urine utilisation by microbial fuel cells; energy fuel for the future.Physical Chemistry Chemical Physics,14(1), pp.94-98. Lesage, D. and Van de Graaf, T., 2016.Global energy governance in a multipolar world. Routledge. Lund, H., Werner, S., Wiltshire, R., Svendsen, S., Thorsen, J.E., Hvelplund, F. and Mathiesen, B.V., 2014. 4th Generation District Heating (4GDH): Integrating smart thermal grids into future sustainable energy systems.Energy,68, pp.1-11. McGlade, C. and Ekins, P., 2015. The geographical distribution of fossil fuels unused when limiting global warming to 2 [deg] C.Nature,517(7533), pp.187-190. Moriarty, P. and Honnery, D., 2012. What is the global potential for renewable energy?.Renewable and Sustainable Energy Reviews,16(1), pp.244-252. Scheer, H., 2013.The solar economy: Renewable energy for a sustainable global future. Routledge. Srirangan, K., Akawi, L., Moo-Young, M. and Chou, C.P., 2012. Towards sustainable production of clean energy carriers from biomass resources.Applied Energy,100, pp.172-186.